Investing in private equity and startups presents an exciting opportunity for those looking to diversify their portfolios and achieve substantial returns. Unlike public markets, where investments are made in publicly traded companies, private equity involves investing in privately held companies. This asset class includes a range of investment strategies such as venture capital, growth equity, buyouts, and distressed investments.

Private Equity Defined

Private equity refers to capital investments made into private companies, often through direct ownership or equity stakes. These investments are typically made by private equity firms, institutional investors, or accredited individual investors who provide capital in exchange for ownership and a potential share in the company’s future profits.

Startups Defined

Investing in startups means providing capital to early-stage companies in exchange for equity or partial ownership in the business. Startups are typically young, innovative companies aiming to develop a unique product or service, often with the goal of disrupting existing markets or creating entirely new ones.

General Investment Strategies

These are some the most common investment strategies for this asset class. We’ll go over these terms in more detail in the Investment Strategies section.

  • Venture Capital: Focuses on early-stage startups with high growth potential. Venture capitalists provide funding in exchange for equity and often play an active role in the company’s development.
  • Growth Equity: Targets more mature companies that are looking to expand or restructure operations, enter new markets, or finance significant acquisitions.
  • Buyouts: Involves acquiring a significant portion or the entirety of a company. This can include management buyouts (MBOs) or leveraged buyouts (LBOs).
  • Distressed Investments: Involves investing in companies facing financial difficulties or bankruptcy, with the goal of restructuring and turning them around.


  • Private equity investing consists of investments made in privately held companies.
  • Investing in a startup means you are investing in an emerging company for equity or a partial stake in the business.
  • There are different strategies involved with private equity and startup investing, which may appeal to you based on financial strategy and personal preference.
DISCLAIMER: The content of this website and any associated content is for informational purposes only, is not intended to and does not constitute an offer to sell or the solicitation of an offer to purchase to any person in any jurisdiction, and is not and shall not be construed as investment, legal, business, or tax advice.